Orange ya glad you went trick or treating?
The tradition of trick-or-treating on Halloween is a candy-loving kid's dream come true. But it needn't be a greedy, hoarding 'mine' experience. Thanks to UNICEF's 'orange box' campaign, children have been collecting candy and cash for a cause for well over half a century. Here's how it all started, straight from the UNICEF site
"For as long as we are kids (even at heart), we will be helping other children in need.What started out more than 60 years ago to help children abroad during World War II has evolved into a revolution driven by kids. Thanks to us, girls and boys all over the world receive the help they need for happy and healthy lives.
Trick-or-Treat for UNICEF gives us kids the chance to help others. We have raised more than $167 million so far and every donation, big or small, makes a difference. Let’s keep that ball rolling. Be a part of the past, present and future by continuing to participate in Trick-or-Treat for UNICEF!"
- 1950 Trick-or-Treat for UNICEF is born! Rev. Clyde and Mary Emma Allison design and organize a “kids helping kids” program where children throughout the country Trick-or-Treat for UNICEF.
- 1951 Checks, big and small, pour into the UNICEF office from trick-or-treaters across the U.S.
- 1959 Trick-or-Treat for UNICEF's first TV appearance! Lassie carries an orange collection box on her show.
- 1967 President Lyndon B. Johnson proclaims October 31st “National UNICEF Day” in perpetuity. First Ladies launch the campaign each year.
- 1969 TV's Bewitched devotes a full episode to Trick-or-Treat for UNICEF.
- 1970s States and cities nationwide proclaim Halloween “UNICEF Day”.
- 1975 The campaign's 25th anniversary: Beloved actor and UNICEF Ambassador Danny Kaye pilots his UNICEF One plane to 65 cities in 5 days — and breaks a Guinness World Record!
- 1980s Characters like Kermit the Frog, Casper the Friendly Ghost, Hello Kitty, Paddington Bear, Scooby Doo, Spiderman, and ALF urge kids to Trick-or-Treat for UNICEF.
- 1994 Key Club International high school students begin Trick-or-Treating for UNICEF.
2001 The Trick-or-Treat for UNICEF network delivers mail, drawings and messages to kids affected by 9/11 and Trick-or-Treat for UNICEF funds are dedicated to a specific program — helping Afghanistan's kids.
- 2004 Trick-or-Treat for UNICEF goes digital with online fundraising pages!
- 2005 The Indian Ocean tsunami and Hurricane Katrina spur U.S. kids to raise a record-breaking $18.25 million through Trick-or-Treat for UNICEF — five times 2004's amount — helping UNICEF aid victims of both disasters.
- 2008 As the official Trick-or-Treat for UNICEF Ambassador, Disney star Selena Gomez encourages kids to get involved!
- 2010 Trick-or-Treat for UNICEF's 60th anniversary! Nearly $160 million raised to date!
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